Case Study: Visiting Voices
As an Editorial Director, Content Strategist, and Editor I believe the roots of every story are the humans at the center. I believe in holistic stories and processes that bring together all affected teams, from PR to Engineering to Merchandizing, ensuring that there is complete vision and total buy-in.
One of my favorite case studies is the StockX Visiting Voices Project. Here’s that story.
I created and managed the Visiting Voices platform on StockX to host contributing editors, writers, and creators. The series provided a space (and compensation) for telling stories about the communities and cultures that are the foundation that sneakers and streetwear are built upon. The storytelling was flexible and responsive, including interviews, conversations, and calls to action.
Visiting Voices had a number of Social extensions, including these three Instagram Lives on the official StockX account:
