Case Study: Warming Up to Fall
As an Editorial Director, Content Strategist, and Editor I believe the roots of every story are the humans at the center. I believe in holistic stories and processes that bring together all affected teams, from PR to Engineering to Merchandizing, ensuring that there is complete vision and total buy-in.
One of my favorite case studies is the StockX 2021 Pre-Holiday Editorial campaign. Here’s that story.
After learning the entire concept for Holiday 2021 had to be scrapped (that’s another story), I brought the team together to create a stop-gap mini-campaign and ensure that we gave our audience the information and access they expected. This quick work brought nearly 1M impressions that would have otherwise been forfeited, and created some of the most inspiring visual content for the brand to date.
18 Unique Editorials, Five Writers, One Week of Production, Published Daily for Four Weeks.
To learn more about the extremely tight time frame and consistent aesthetic, check out the story here.