Case Study: Coachella 2022
As an Editorial Director, Content Strategist, and Editor I believe the roots of every story are the humans at the center. I believe in holistic stories and processes that bring together all affected teams, from PR to Engineering to Merchandizing, ensuring that there is complete vision and total buy-in.
One of my favorite case studies is the StockX 2022 Coachella project. Here’s that story.
For StockX’s first-ever collaborative relationship with Coachella, performing artists together with designers for unique artist merch. Partnerships like Snoh Alegrah x Melodie Ehsani, Vince Staples x Brownstone, Bricks & Wood and Benny the Butcher, and AMBUSH®︎ and 88rising were formed under the management of Jordan Guskind, who asked the Editorial Team to bring sharable narratives to the collabs.
With a wide variation of access to collaborators, shifting deadlines, and the intense scrutiny of the festival we were able to create a rich archive of stories about creativity, collaboration, and the history of these exceptional artists.
17 Pieces, Five Writers, a Few Weeks’ Prep Time, Published During the Two Week Festival.