Case Study: Art & Residence
As an Editorial Director, Content Strategist, and Editor I believe the roots of every story are the humans at the center. I believe in holistic stories and processes that bring together all affected teams, from PR to Engineering to Merchandizing, ensuring that there is complete vision and total buy-in.
One of my favorite case studies is the StockX Art & Residence Project. Here’s that story.
During my tenure at StockX we launched Art & Residence (overseen by Ben Fainlight), the ongoing collaboration with Daniel Arsham. Ahead of Milan Design Week, my team was tasked with editorializing nearly a dozen chair design collaborations and connecting them to the larger narratives within myriad demands.
We focused on some central questions: What is a chair? How does furniture define space? And how does that relationship exist in the creators’ vision and processes?
10 Pieces, Four Writers, Three Weeks’ Preparation, Published During Milan Design Week.